China Brand Content -
The Hunting Lodge Winery
The Hunting Lodge Winery relaunched its JD store & WeChat with a younger look and feel. The colorful and vivid concept appeals to the new generation wine consumers in China while the branding aligns with New Zealand style to reflect its premium status.
Channels
Ecommerce platform
Social
Engage Chinese New Zealanders - Wynn Hamlyn
Wynn Hamlyn, the fashion designer brand based in Auckland introduced its WeChat communication platform and engaged local Chinese consumers. The offline event invited the local Chinese KOLs to connect the brand with the Chinese consumers and increase the exposure in the community.
Channels
Offline event
Social
PR
China Influencer Campaign - Clinicians 618 Campaign
Clinicians have two new products launched during the 618 Shopping Festival in 2021. Combined KOL with KOC,Clinicians uses influencers to create noise on different social media platforms to introduce the new products and earn the attention of the potential consumers.
Channels
Social
Digital
PR
Packaging design -
Sunpet Pet Skincare Range
Sunpet is an innovative pet skincare brand that insists on natural ingredients to care for the pets and treat them as family members. The packaging design is trying to show that our pets deserve the best quality products like all human beings.
Channels
Offline event
China Marketing Campaign - Blush Crush Meets China
The Hunting Lodge Winery launched "Blush Crush Meets China" campaign both online and offline (Shenzhen, China), attracting millions of views on social media platforms. China has seen a surge in young consumers’ interest in traditional culture and products that incorporate Chinese traditional style, a trend known as Guo Chao.
Channels
Social
Digital
PR
Offline event